What’s the best way to speed up an eCommerce website?

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Here’s everything you need to accelerate your eCommerce business: Find out the best way to speed up an eCommerce website

The world of online shopping is constantly growing and expanding, and it shows no sign of slowing down!

Whilst this is great for eCommerce businesses, ensuring your website is both secure and fully optimised for the best user experience is crucial.

A staggering 87% of online shoppers will abandon their shopping cart, and your site, if it takes more than 2 seconds to load.

Additionally, 46% of eCommerce users will not return to a site that performs poorly.

So, what’s the best way to speed up an eCommerce website? Here are some effective strategies to keep your eCommerce business running smoothly and efficiently.

2 second load time delay results in up to 123% bounce rate - visual image of a website with a dotted line showing a customer bouncing off the website, in the HA branding colours

1. Boost your eCommerce website speed by up to 200% 

A delay of just over 2 seconds in your website’s load time can increase bounce rates by up to 123%. How can you avoid this?

Using a caching tool like HA Edge offers a powerful solution.

It makes your website up to 200% faster and capable of handling surges in web traffic.

This enhancement significantly improves the eCommerce experience for your customers, encouraging repeat business.

This is especially critical during peak eCommerce events like Black Friday and Cyber Monday, when traffic spikes are common.

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2. Opt for reliable and scalable eCommerce hosting

As your Ecommerce business grows, you want to know your web hosting can grow with you and handle the increase in demand. 

Reliable web hosting with guaranteed uptime: 

If issues arise, you need a team of dedicated support engineers on-hand to resolve them quickly, ensuring minimal disruption.

Choosing dependable hosting prevents downtime, slow speeds, inadequate security, and poor service—all of which can result in lost revenue and customer dissatisfaction.

Our team of engineers are available 24/7 to monitor websites.

Scalable and tailored to your needs: 

When your eCommerce business grows, you need your hosting resources to be able to scale at the same pace.

Our eCommerce hosting is tailored to your specific requirements, offering flexibility to scale as demand increases.

This approach helps prevent customer abandonment and ensures you’re only paying for what you need.

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3. Ensure customer data security with secure eCommerce hosting 

Ecommerce sites are frequent targets for cyber-attacks, especially smaller ones perceived as having weaker security.

Protecting customer data is crucial for maintaining trust and securing repeat business.

HA WAF is an advanced Web Application Firewall that safeguards your data by deterring malicious activities and reacting swiftly to threats.

Our service is backed by ISO 27001 accreditation, providing an extra layer of security.

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4. Promote sustainability with renewable energy 

With consumers becoming more environmentally conscious, there’s a growing demand for sustainable eCommerce options.

HA offers 100% sustainable renewable web hosting powered by wind and solar energy. This greener hosting is powerful, secure, reliable, and fast.

Incorporating sustainable hosting into your strategy can set you apart from competitors and attract customers who prioritise environmental responsibility.

We are a friendly team, give us a call or email us and we’ll talk through the best way to speed up an ecommerce website with you.