Don’t lose revenue – Optimise your website ready for Black Friday and Cyber Monday
Black Friday and Cyber Monday.
Possibly one of THE biggest, most anticipated events of the year in online shopping.
But what happens if your eCommerce website crashes?
Your customers happily take their money and spend it elsewhere!
It’s as ruthless and competitive as that.
Despite cost-of-living increasing, It is expected that consumers will still take advantage of the event, and grab themselves a bargain on something they may not have otherwise purchased.
Whilst this is a fantastic opportunity for eCommerce companies to increase revenue, you don’t want to spend money on marketing only to fall at the last hurdle and find your website runs slow or crashes.
How to ensure your eCommerce website is performing at its best
Your website needs to be set up to perform to its maximum potential, allowing you to focus on other areas of the business and not worry about your website.
To be confident in your website performance, you need to have a web hosting provider who not only provides you with the tailored eCommerce solutions to achieve your business goals, but also has a team of experts who actually care about you as a client.
We understand the investment and stress for eCommerce companies to create profitable and successful sales campaigns at peak times, whilst simultaneously continuing the usual day-to-day running of their business.
We’ve highlighted some key tips to prepare your eCommerce website for Black Friday and Cyber Monday.
1. Can your website handle a traffic surge?
It is critical your website can handle increased traffic with a load time of less than 2 seconds. Any longer than this and you will have a high bounce rate from customers leaving your site.
Having tailored solutions ensures you have a stable and strong infrastructure, ready to cope with an influx of visitors to your site.
We can test your website speed for you, and if you find it is running slow, our HA Edge solution will increase your web speed by up to 200%.
2. Flexibility and Scalability is key
It’s good to know you can scale as you grow! But it is also good to know you don’t need to pay for it when you don’t need it.
Having flexibility and scalability provides you with the additional resources you need, when you need them. Whether it be additional security or increased speed, it’s important to factor these in during peak times such as Black Friday and Cyber Monday. Pay a little more when you need it, then simply return to your regular usage.
3. Stay safe with secure hosting and WAF protection
The eCommerce industry is prone to hacking attacks because many companies do not have the correct level of security in place. Cyber criminals are always on the lookout for vulnerabilities they can take advantage of. What better time than during a huge online sale event like Black Friday or Cyber Monday.
A hacker can cause significant damage to your reputation, breach of confidential data and loss of finances. DDoS attacks are more likely to be used during peak sales due to the web traffic already being higher than usual.
HA WAF ensures all the right defences are in place, with the latest most advanced firewall protection, keeping your data safe and secure. Our 24/7/365 automated monitoring and alerting will detect any malicious activity so our expert engineers can react immediately.
4. Build trust with consumers with an SSL certificate
SSL certificates are very simple to sort out but have a big impact on building consumers’ trust. Without an SSL certificate, you are putting your customers sensitive data at risk. It is highly unlikely a consumer will even make a purchase if you don’t show your website is secure for making purchases.
If you haven’t already, we strongly recommend you invest in having an SSL certificate. As part of our ISO 27001 certification, SSL certificates are part of all our web hosting solutions.
5. Extend your team with 24/7 expert support
Finding a web hosting provider that not only has all the tailored solutions, advanced resources, and expert knowledge you need, but also has a friendly specialist team who you know you can contact and speak directly with an engineer every time, is a game changer.
And that is exactly what we do!
“We have been very impressed by HA’s ability to listen carefully to our needs, understand our business and supplied us with the exact solution we required. HA have saved us time and money through efficient communication and response speeds that our previous server suppliers sorely lacked. Their team is highly professional whilst friendly to work with.”
Make the switch and be ready for Black Friday and Cyber Monday
Migrating to We Are HA is simple, easy, and stress-free!
Once all your tailored solutions are finalised, our experienced team of engineers ensure everything is set up and ready for a smooth transition.
So, you can sit back and not worry about any hosting issues, we’ve got you covered!
Contact us to discuss your tailored solutions