Carbon Offsetting vs Sourcing – what’s the difference?

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What you need to know when it comes to carbon offsetting vs sourcing renewable energy to power your website

As businesses increasingly focus on achieving net zero, the development and implementation of sustainable strategies are becoming more critical.

However, one often overlooked element is minimising the online carbon footprint. The most impactful way to do this? Switch to greener hosting!

Choosing a green web hosting provider that aligns with your sustainable strategies and standards is essential.

A common mistake is not distinguishing between providers that only use carbon offsetting to target their emissions and those that source their energy from renewable sources. Here’s what you need to know:

Carbon offsetting and it’s pitfalls

When developing your sustainable strategies, ensure your hosting provider is not just offsetting their carbon emissions but truly sourcing 100% renewable energy.

Some hosting companies claim sustainability by investing in environmental projects to compensate for their carbon footprint. However, carbon offsetting does not reduce climate change; it merely attempts to mitigate ongoing damage. The power for your server still comes from CO2-emitting sources, negatively impacting the environment.

While we support initiatives like Ecologi to offset our team’s individual carbon footprints, we don’t rely on carbon offsetting to power our servers. We use 100% renewable energy sourced from wind and hydro assets.

100% Sourced Renewable Energy – The best choice

To make a genuine difference in your environmental impact, choose web hosting sourced directly from certified 100% renewable energy data centres. This approach minimises your online carbon footprint and environmental damage, aligning perfectly with your sustainable strategies.

We hold an official SSE Green Electricity Certificate, confirming our hosting is powered entirely by renewable energy generated by wind and hydro assets using Renewable Energy Guarantees of Origin (REGOs).

Our sustainable hosting significantly reduces the impact of 83.9% of a server’s lifecycle, based on Dell PowerEdge server analysis. Additionally, we use Dell PowerEdge servers made from recycled materials, and these servers are recycled again at the end of their lifecycle.

In conclusion

We all share the responsibility to minimise our online carbon footprint. As your company considers becoming greener, remember that switching to Sustainable Hosting can make a significant difference.

For a hassle-free switch to us, we guarantee your website will be powered by 100% renewable energy, with all the resources you need to make your website also run at maximum speed, security and reliability.

Contact us and we can talk through what you need and get the ball rolling.